SunRun Solar installed a demo house showcasing their innovative solar technologies at the Fashion Valley Mall in San Diego. Filming this promotional video over several months was a blast because it allowed us to capture the public’s excitment and interest in this alternative energy source. Clearly most people aren’t sure about what it takes to get panels on their roof. SunRun has an interesting business model that takes a lot of the confusion out of the solar buying process. And they were super fun to work with which is always a bonus.
Fast Company has 5 reasons why short-form video is an expanding market. Here’s exercpt:
“If you have used the Internet in the past three years, chances are you have watched an online video. Video is everywhere. Our friends post funny cat videos on our timeline. Our coworkers pass along inspirational messages about success. Our favorite brands showcase their products in inventive ways. Nearly every site you visit has a video displayed in some form. As a result, video has rocketed in viewership–and there’s no sign of it slowing down.
Here are 5 reasons why online video will soon dominate your time spent on the web, and why if you’re a marketer, you can use video to propel your business forward.” Read More...